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Platinum Essays - Chemical Elements, Transition Metals, Noble Metals

Platinum Essays - Chemical Elements, Transition Metals, Noble Metals Platinum subject = Chemistry title = Platinum Platinum is a generally uncommon, artificially latent, metallic component. It image is Pt, nuclear number is 78, and its nuclear weight is 195.09. Platinum is one of the heaviest substances known. One cubic foot of Platinum gauges multiple times as much as a cubic foot of water. A grayish-white metal, Platinum has a liquefying purpose of 1772 degrees C and a realatively high breaking point of 3827 degrees C. It has a high intertwining point, is flexible and moldable, grows somewhat after warming, and has high electrical obstruction. Platinum is only occasionally utilized in its unadulterated stage since it is excessively delicate. The third most flexible metal, it can be brought into a string one twenty thousandth piece of an inch in thickness. It is incredibly impervious to assault via air, water, single acids and customary reagents, however dissolves in hot water regia, a blend of nitric and hydrochloric acids. Platinum has the bizarre property of having the option to ingest enormous sums of hydrogen at conventional temperatures and oppose it at high temperatures. The primary notice of Platinum happens in the compositions of an Italian doctor what's more, writer named Julius Caesar Salinger in 1557. A hieroglypic character made froma grain of Platinum dated back to the seventh century. Credit for revelation of Platinum has been given to Don Antonio de Ulloa, a youthful lieutenant in the Spanish Navy. The metal was alluded to as the platina de Pinto, which means the siver like metal from the Pinto River. The principal exhaustive investigation of Platinum was conductd in1750 by the English doctor William Brownrigg. Brownrigg noticed that Platinum was heavier and much more artificially inactive than Gold was. Platinum structures valuable combinations with numerous different metals, including Iridium, Palladium, Rhodium, Ruthenium, Osmium, Gold, Nickel, Cobalt, and Tungsten. At high temperatures Platinum additionally responds with Chlorine, Fluorine, Phosphorus, Arsenic and Sulfur. Among the progress metals, Platinum has the best inclinations to bond legitimately with Carbon. Platinum is utilized widely in present day mechanical society in light of its synthetic dormancy, high liquefying point, and uncommon synergist properties. platinum is important for lab mechanical assembly, for example, tongs, burning pontoons, cauldrons and evaoporating dishes. It is additionally utilized for thermometers in heaters, for cathodes in making quantitative compound examinations, and for consumption and warmth safe instruments. Platinum is utilized widely in the adornments business for setting precious stones and other valuable stones. Rocket and stream motor parts regularly contain Platinum compounds since they should withstand high temperatures for significant stretches of time. At oil processing plants, finely partitioned Platinum is utilized as an impetus in overhauling the octane of fuel. In vehicles, converters containing Platinum-Palladium composites lessen air contamination from exhaust gases. Top notch optical glass for TV picture cylinders and eyeglasses is softened in pots fixed with nonreactive Platinum combinations. A type of Platinu m,cisplatin, stops malignant growth cell division furthermore, disturbs its development design.

How to Make Cold Calling Work

How to Make Cold Calling Work Cold calling is a bit of a dirty word in the sales world. Most individuals you interview hate receiving cold calls, whilst even the sales representatives have a dislike for the practice. Yet, it remains an important strategy for many companies and it has the potential to provide plenty of benefits to a business â€" if only conducted properly. © Shutterstock.com | Nikita SavostikovThis guide will look at 1) what cold calling is all about, 2) the reason it has a bad reputation, and 3) the advantages it offers to businesses. You’ll learn about 4) the core building blocks of a successful cold calling strategy and 5) the keys to a good cold call.WHAT IS COLD CALLING ALL ABOUT?The practice of cold calling refers to a situation where a business contacts potential customers without their anticipation of such an interaction. It is essentially a technique where the business approaches individuals without knowledge that they are interested.You shouldn’t confuse it with the opposite practice of warm calling, where the business has prior knowledge to suggest the person contacted is interested in the product. Cold calling can sometimes also be mistakenly identified as telemarketing. Whilst cold calling is a form of telemarketing, telemarketing is not limited to using cold calling as a strategy. In telemarketing, there is often pri or research involved and it often includes further call-ups with the individual or business.Cold calling strategies typically refer to phone calls, but cold calling can also entail different methods. For example, drop-in visits can be part of a cold calling strategy. The defining aspect of a cold calling strategy is its focus on individuals or businesses, which are not pre-screened or questioned to find out whether they are interested in what the business has to offer.The practice is widely considered one of the toughest sales strategies, mainly due to its unpredictability.WHY COLD CALLING HAS A BAD REPUTATIONCold calling has received a bad reputation in recent years. Since the nature of cold calling requires the contact to be without a prior notice, it can often be considered rather intrusive. The strategy doesn’t involve any prior knowledge of whether the customer is looking to receive the contact and at what time, which can lead to the business contacting at inappropriate times .There have also been certain examples of industries and businesses using aggressive cold calling tactics. Some of these have meant individuals have been contacted at a wholly inappropriate time, the sales pitches have been too intrusive and the person has been contacted numerous times a week or even a day.With the rise of alternative marketing and sales tactics, such as social media, e-mails and text message marketing, cold calling has also been loosing more ground and popularity.WHY COLD CALLING CAN BE BENEFICIAL TO YOUR BUSINESSBut despite the bad press, there are certain benefits a business can enjoy by using a cold calling strategy. If you apply cold calling in the right manner in your business, the strategy has the potential to:Identify new leads â€"Cold calling is a great way to recognise new targets for your business. Whether you are looking to sell your product or service to an individual or a business entity, you can gain insight into a potential client simply by contactin g people. In terms of cold calling from business to business, cold calling can be a great way to identify the people in the other business that might be interested in knowing about your business.Gain insight in the market â€" If your business’ marketing tactics are not providing the required impact, cold calling can be a useful method for understanding the reasons behind the problem. By contacting the individuals, you can understand why people might not be interested in your product. If you reach out to people you’ve cold called in the past with no success, you can gain insight into why the particular campaign didn’t work. Perhaps what you offer is not the problem, but rather the way you were trying to sell it.Cost effective marketing â€" Cold calling also tends to offer a more cost-effective solution to some other marketing methods. Telemarketing is often a relatively cheap alternative to advertising through other mediums and can help you increase conversion rates with relati vely little effort.On an individual level, mastering the art of cold calling can also be highly beneficial. Since the strategy is considered to be among the hardest sales tactics, you can learn plenty of transferable skills by becoming good at cold calling. These skills include the ability to solve problems quickly, increased creativity and enhanced interpersonal skills.THE THREE BUILDING BLOCKS OF EFFECTIVE COLD CALLING CAMPAIGNSIn order to avoid the negative response and to take advantage of the above benefits, your business must approach cold calling carefully. It is vital to device a solid strategy for cold calling or otherwise your business could potentially damage its brand, as well as miss the benefits.For your cold calling strategy to work, the following three building blocks must be at the core of your plan.1) Defining your target marketFirst, while cold calling doesn’t require you to know whether the people you are contacting are looking for your specific business, it al so doesn’t mean you just dial a number and start calling. You need to define a target market before you start calling, because not everyone is going to benefit from what you are offering.Before you make the calls or visits, consider the kind of audience you are looking for, the people or businesses that would actually benefit from your business. The art of cold calling is all about understanding who can benefit from what you offer and convincing the individuals or businesses to feel the same way.Since you don’t want to be spending time with customers who have no need for your product, you need to be able to identify the ones that do. This will ensure you actually provide the right sales pitch to the right people.In addition, if you are targeting business clients, then you have to do basic research before you call. What is meant by basic research is not detailed business and personal information â€" you simply need to know the name and the area of industry the business operates i n. These can be found on LinkedIn and business websites in a matter of seconds, so don’t forget the basic research!2) Having a reason for calling and a call to actionOn the other hand, you also need to have a valid reason for contacting the people. In a matter of moments, you must be able to explain to the individual why they should take the time and listen to your pitch. If you don’t have a purpose for contacting them, you aren’t going to convince anyone to listen to you.Essentially this means that your cold calling campaign must have a goal (for example, introducing your new product line for people), as well as a convincing value proposition for the customers (for example, they can gain free access to the latest medical research).Having a goal for the phone call or meeting will provide more direction for the conversation. You are able to direct the conversation towards meeting the end goal, which doesn’t always have to be an actual sale. Furthermore, it also makes it easie r to measure the success of your cold calling strategy. By having an end goal to each call, you can immediately see whether the goal was met or not.As well as having a clearly defined objective for the call, you must also make sure each contact provides the individual with a call to action. This can be anything from offering a sale to getting them sign up with your newsletter. The most important thing is to offer this call to action. If you give the individual the option to react, it is much likely going to lead to a meaningful relationship instead of you just providing information about your business.3) Employing the right personnelFinally, your cold calling strategy must be built around the right employees. As we’ve mentioned above, cold calling is one of the toughest sales tactics in the world and not everyone is able to pull it off. Even if you take care of the other two building blocks, you can’t guarantee success without having the right people making the calls.Part of the reason cold calling has such a bad name in the business world is because it has been conducted by the wrong people. Many companies tend to have the worst salespeople conducting cold calling and some companies still use the cold calling floor as a ‘punishment’ for bad sales representatives. Avoid this sort of approach in your business. Instead, you should opt to employ the best people for the position and get them to feel proud of what they do.When you are looking for people to cold call for you, make sure you hire the people with the right skills. A cold caller will need to be:A good communicatorPassionate about the jobCompassionate towards other people and their feelingsA great sales personA quick thinker and a problem solverGetting good at cold calling will take some practice and you definitely want to train your personnel, especially if they are new to the practice. Continuous analysis of how well your employees are doing is important in order to ensure they are meeting thei r targets, as well as enjoying what they do.THE KEYS TO A GOOD CALLIf you have the above three building blocks under control, you need to turn your attention to the actual call (the points also apply to a good cold meeting). It’s important to focus on the quality of the call because simple things can have a huge impact on how successful your cold calling campaign will be.Apply enthusiastic and energetic approachHave you ever received a cold call in the middle of your lunch from someone who sounded half asleep and unbothered about your response? If you have, then you probably didn’t end up having a meaningful conversation with the person, which resulted in you purchasing the product or service they were selling.The way other people talk to us can have a huge impact on how we approach the situation as well. If you sound energetic and enthusiastic about the products, is much more likely the person listening will also feel excited to hear more. By sounding defeatist and uninterested , you channel these feelings to the person you are talking with.Before you pick up the phone, try to get into that energetic and enthusiastic state. Make sure you smile while you speak and be as positive about the situation as you can. Don’t be too apologetic about the call â€" you are, after all, in the strong belief the person will benefit from what you are offering. This naturally doesn’t mean you shouldn’t be mindful, which will be discussed in detail below.Furthermore, make sure you try and get the energetic approach transferred to the individual as well. One way to do this is to ensure you aren’t the only one talking. Make sure the cold call pitch involves plenty of questions that challenge the other person to think and pay attention.Prepare yourself properlyWe’ve already discussed the importance of devising a plan of action for your cold calls. As well as having the overall reason for cold calling and the sales pitch for why the product and service matters, the call er must also focus on preparing themselves for the call.It’s important to ensure the person knows the product and service on sale inside out, not just the benefits it has for the target market. You never know what questions the individual might ask and you must be prepared to give the answers â€" or know how and where the person can find out more.It is a good idea to also have a sales pitch script at hand for the call. This doesn’t mean you must read out the statements and not step out of the script, but it can provide more structure for the call. Have the key points of the call prepared in advance to ensure you never miss mentioning them.As mentioned above, the attitude of the caller can have a huge impact on how well the call goes. Therefore, you need to ensure you call when you are at the right mind set. It might sound odd, but sales persons can influence their ability to sell with a healthy lifestyle. When your body and mind feels good, it will show in your work as well!Fina lly, be prepared for different responses. Anyone who’s cold called before knows you can be greeted with anything from real enthusiasm to outright hostility. It is crucial you are able to deal with different reactions and deal with them in a professional manner. Remember a cold first contact doesn’t necessarily mean you can’t win the customer over!Catch attention immediatelyWhen you cold call a customer, you are essentially interrupting them. The starting point of the pitch is therefore not ideal and you need to be able to turn the mood around immediately. There is a lot of pressure at the start of the call and you must be able to catch the individual’s attention in a positive manner.It’s a good idea to overcome the initial annoyance of the disruption with something better. The person might have been in the middle of watching their favourite TV show and you need to tell them something, which is more interesting to them.Don’t bother with too much personal rapport building at the start; you don’t need to be talking about the weather or their hobbies at this point. You want the person to have an instant reaction to whether you are offering something interesting with good value.Check out the tips for nailing the first 20 seconds of your cold call from this YouTube video: Offer optionsIndividuals who dislike cold calling often feel helpless. The aggressive cold calling strategy floods the individual with information and makes it hard for the individual to have a say or opt out from the situation. If you want to succeed with your cold calling, you need to offer options.First, make sure you clearly give the individual the option to stop the call after you’ve told them your reasons for contacting them and how they might benefit from your business. Don’t simply let them hang up. Offer them the option of an alternative time for the call, a different contact method (for example, e-mail) or the option of no further contact.In addition, don’t simply try to make a single type of sale. Instead of offering a product X, try tweaking the offer by offering a free sample or a try-out. You could even give options like a three-month subscription instead of six and so on. If the individual feels in charge, they are much happier to talk to you.Be mindfulFinally, it is essential you are mindful about the situation. Cold call is essentially going to interrupt the person and you can’t just pretend it isn’t a minor disruption. You shouldn’t treat it as a cold-hearted strategy for pushing a sale â€" even when you don’t end up selling, you might make a further sale later if you made a good impression.Always sound mindful about the situation and as mentioned above, offer the individual the option to have the conversation later or never, if that’s what they want. If the person you are talking with sounds truly agitated, don’t continue. You might have caught them at a horrible time and you don’t want to try your luck.Be wary of the times you call or visit companies. Not only is it good manners to carefully pick the time for the call, it also makes more business sense in most instances. Calling to another business about a sale at 16.30 on a Friday afternoon is certainly not the time most people are willing to talk business.But as mentioned earlier, don’t feel negative or ashamed your business uses cold calling as a strategy. Respect customer boundaries and personal freedom to choose, but make sure your cold calling strategy’s bottom line is to help people find the right products and services.

The Works of Phillis Wheatley Essay examples - 803 Words

The Works of Phillis Wheatley Biography: Phillis Wheatley was born in West Africa around 1753. Sometime after her birth, she was brought to America and purchased by John Wheatley in 1761. He turned Phillis over to his wife, Susanna, to work as a personal maid. After realizing Phillis’ intellect, the Wheatley family encouraged Phillis to study the Bible and read English and Latin literature, history and geography. Wheatley’s first poem was published in a Rhode Island newspaper in 1767. Poems on Various Subjects consisted of thirty-eight poems written by Wheatley, and it could be found in London in 1773. Wheatley died on December 5, 1784.* Discussion of Wheatley’s Work: The poetry of Phillis Wheatley should be considered†¦show more content†¦There are many ways in which this poem could be read. A white could have read it as either a submissive praise of Christianity or a belief that a slave believed in equality. An African-American could have read it with similar perspectives. The whites would have found the submissive reading to be more favorable, and the African-Americans would have favored the reading of equality. However, it was doubtful that many, if any blacks, were permitted to read any of Wheatley’s work. Wheatley tended to write many religiously based poems. They all consisted of her true opinions. They ranged from speaking about dead reverends that she respected to her opinions about the lives of Atheist and Deist. Atheism called out the downfalls that Wheatley believed to be corrupting the lives of those that did not believe in God. She accused Atheists of being self-centered and selfish, and she wrote, [t]hy heart in unbelief will harder grow†¦Thy unbelief disturbs the peaceful mind (Wheatley 130). Since Wheatley had found her freedom in her Christianity, she felt as though Christianity was the sole road to happiness during and after life. Wheatley knew what she believed in, and she was not afraid to let the world know. The Deists were not safe from Wheatley’s criticism either. She accused the Deists of being the children of Satan (Wheatley 131). Some people might have foundShow MoreRelatedPhillis Wheatley an Ex-African1082 Words   |  5 Pages9-11:45am 25 March 2011 Phillis Wheatley an Ex-African Phillis Wheatley born in Gambia, Africa in 1753 was the first early African American slave poet. â€Å"A kidnapped African slave child, aged about seven years old† (Lauter 1297), she was brought to Boston where she was sold to John and Susanna Wheatley. Phillis Wheatley’s first name was not given to her at birth she acquired her name by the ship that carried her to America in which it was name â€Å"The Phillis†. Susanna Wheatley chose the young AfricanRead MorePhillis Wheatley : A Pioneer Of American Poetry1310 Words   |  6 PagesPhillis Wheatley: A Pioneer of American Poetry Phillis Wheatley was an American figure unlike any other at her time. In a time where slavery was the normal, Ms. Wheatley was a revolutionary figure. She was not revolutionary because she was one of the enslaved but because she was one of the enslaved that knew how to read and write, becoming a published author. Women at the time of Phillis Wheatley were oppressed into submission to social norms. It was almost unheard of for a woman to write poetryRead MoreEssay on Phillis Wheatley1643 Words   |  7 Pages Phillis Wheatley, one of America’s most profound writers, has contributed greatly to American literature, not only as a writer, but as an African American woman, who has influenced many African Americans by enriching their knowledge of and exposure to their Negro heritage and Negro literature. As one of America’s most renown writers, Wheatley, said to be the mother of African American Literature, is best known for her sympathetic portrayals of African American th ought. Wheatley’s literary contributionsRead More American Poet: Phillis Wheatley Essay1208 Words   |  5 PagesAmerican Poet: Phillis Wheatley Phillis Wheatley was an African-born slave in the last quarter of the eighteenth-century in New England. She was born in West Africa and brought to America on the slave ship Phillis. She was, however, much more than chattel-she was a poet. Phillis was the first African American to have a book published. In a time when women were not expected to be able to read or write, and when teaching an African American to be literate was frowned upon, Phillis Wheatley became educatedRead MoreAnalysis Of The Poem Phillis Wheatley 1037 Words   |  5 PagesChandler Helmers Mr. Campbell English 3 Honors 10/12/14 An Analysis on the work of Phillis Wheatley Phillis Wheatley is a Gambian born African American poet. She was bought off of the slave trade by the Wheatley family from Boston. Her love of writing was influenced by the reassurance of the Wheatley family who taught her how to read and write. The family encouraged her poetry and helped develop her literature skills. Phillis is known for becoming the first published African American poet. Many seeRead MoreCharacteristics Of Phillis Wheatley859 Words   |  4 Pages Phillis Wheatley. African American, poet, slave, woman. These were all the characteristics that describe Phillis Wheatley. She was a big part of what is our country today. Also a big part of women’s rights. Phillis was born on May 8, 1753 in Gambia, Africa. At the age of 8, she was captured. She was then put on a crowded boat that would come to America. These boat rides to America were very traumatic, and Phillis was only 8 at the time. The year 1761 was the year she was sold in Boston, MassachusettsRead MoreGratitude Of Ash By Phillis Wheatley1080 Words   |  5 PagesGratitude of Ash Phillis Wheatley drew attention in the 18thcentury for being a black slave, and a child prodigy who was able to write poems and songs. She was born in Gambia, Africa, and brought to Boston as a slave when she was a child, and became slave and companion to John Wheatley’s wife. As she grew older, John Wheatley’s wife viewed her as a feeble and brilliant girl who deserves to be educated and felt great affection toward her. Therefore, Susanna Wheatley’s daughters taught Phillis how to readRead MoreThe Colonization Of The Americas Became A Time Of Growth Of Independence And Religious Freedoms1524 Words   |  7 Pageslet alone religion. Africans rarely received any form of education. However, one enslaved African girl named Phillis Wheatley received an education from her owners, the Wheatley family. Through her education, she found and embraced Christianity. Using her education, she began writing poetry and publishing her works. Depicted in the poem On Being Brough t back from Africa to America† Wheatley used her privilege to situate herself between enslaved Africans and white colonists. She accomplishes this withinRead MoreThe Interesting Narrative Of Olaudah Equiano And Penry1531 Words   |  7 Pageswritten by Phillis Wheatley, a former slave who resided in Boston. The Interesting Narrative of Olaudah Equiano is a first person abolitionist slave narrative published in 1789 about Equiano’s experiences during the Transatlantic Slave trade retelling Equiano being forced from his home, the disparity from being moved from place to place, and his discovery of Christianity. While the series of poems written by Phillis Wheatley was created in the Revolutionary Era (1764-1789) during Phillis’ leisure timeRead MoreThe Beginning Of The 19th Century1520 Words   |  7 Pagesfreedom, let alone religion. Africans rarely received any form of education. However, one enslaved African girl named Phillis Wheatley received an education fr om her owners, the Wheatley family. Through her education, she found and embraced Christianity and soon began writing poetry and publishing her works. Depicted in the poem On Being Brought back from Africa to America† Wheatley used her privilege to situate herself between enslaved Africans and white colonists. She accomplishes this within the

Essay about Limitless Linchpins The Success and Failure...

American foreign policy is a virtual jumble of ideologies, among which stands the concept of isolationism, an avoidance of global relations. From 1913 to 1937, the United States struggled with the question of to be or not to be, and presidents ranged from complete global disengagement to war declarations. However, although they all wrestled with the idea isolationism, not all presidents acted equally. Woodrow Wilson’s domestic success and idealistic foreign failure is a testament to the inequality, whilst Franklin Delano Roosevelt, in contrast, gradually emerged from the theory of isolationism as a worldwide political butterfly. The two chiefs in the center, Warren G. Harding and Calvin Coolidge, presided over an isolated, stagnant period†¦show more content†¦He supported women’s suffrage and social programs, and he had excellent ideas for America’s future. In this way, Wilson was a success. However, his skill with his own nation is an underscore to his failure with the nations of the world. Initially, for example, Wilson objected to American entrance into WWI; he pushed the proposal away until it was unsafe to continue to do ignore it. Only when the American people felt legitimately threatened did he ask Congress to enter the war. To his credit, however, once Wilson committed to interventionism, he did not shy back. Wilson’s Fourteen Points, which aimed to create global unity with the new League of Nations, were his children. He refused to compromise on any of the disputed sections, despite threats from the legislature to fail the bill. Perhaps Wilson’s initial lethargy was due to some vision of his future, as the grand ideas that were so successful stateside failed to translate into the global arena. His idealism and intellectualism, seemingly advantageous traits, contributed to his ultimate legacy as an unsuccessful president. As a former university president, Wilson was an intellectual who studied political philosophy in order to form his grandiose opinions. While an intelligent and competent leader of the United States is necessary, he should also possess a connection to the people and a willingness to change. Wilson had neither of those qualities, as his isolationist policies

History of Oldtown Free Essays

1. 2 Brief explanation of the company’s history The  OldTown White Coffee,  OTWC  (Chinese:   ) is the largest  kopitiam  restaurant  chain in  Malaysia. Its main headquarters is in  Ipoh, Perak,  Malaysia. We will write a custom essay sample on History of Oldtown or any similar topic only for you Order Now Established in 1999, the co-founders and Executive Director, Mr. Goh Ching Mun and Mr. Tan Say Yap are the incorporation of White Cafe and provide quality white coffee to Malaysian households and the food services industry. It manufactures instant beverage mixes and products, in addition to operating over 180 cafe outlets throughout Malaysia and the region. With more than 10 years of experience in the coffee beverage industry, both of co-founders were instrumental in the growth of the Oldtown Group of companies. Next, Mr. Lee Siew Heng, Group of Managing Director who played a significant role in implementing the overall vision, strategy and development of the Oldtown Group is the one of support them to incorporation Oldtown Group. In 1999, they successfully to commercialize the instant 3-in-1 coffee mix under the â€Å"OLDTOWN† brand name for the retail sector. By end of 2009 October, the â€Å"OLDTOWN† 3-in-1 instant coffee mix was sold in approximately 1,348 retail outlets nationwide in Malaysia, approximately 550 retail outlets in Singapore and approximately 2,100 retail outlet in Hong Kong. In 2000, the â€Å"OLDTOWN† brand of 3-in-1 instant coffee mix is the first export to Singapore. In 2001, White Cafe marketing commenced operations as the marketing arm for the Group’s beverage products. During the same year, the product line is expanded and includes different variations of the instant coffee mix. In addition, instant coffee mix has also expanded export to Hong Kong markets. In year 2002, White Cafe obtained a HALAL certification from the Islamic Religious Department of Perak for the Group’s beverages. This is the part of OLDTOWN Group’s intentions, which is to produce the beverages in accordance with the Islamic law. In the same year, OLDTOWN Group’s have successfully expanded to nationwide retail distribution of 3-in-1 instant coffee mix to cover East and West Malaysia through major hypermarkets and supermarkets. In 2003, OLDTOWN Group’s have also successfully commercialized the new blend of 3-in-1 instant milk tea for the retail market under the â€Å"OLDTOWN† brand name. In view of expanding OLDTOWN manufacturing activities, OLDTOWN Group’s incorporated Gongga Food in 2003 and commenced operations in 2004 manufacturing roasted coffee powder for the road services sector using the Group’s proprietary bean roasting process. OLDTOWN Group’s also distributed the roasted coffee powder to traditional coffee shops in Ipoh and other states in Malaysia. In addition to the food services sector, roasted coffee powder is also marketed to the retail sector under the â€Å"NANYANG† brand. In 2004, it also further penetrated the export markets for 3-in-1 instant coffee to cover the United States, Canada and United Kingdom and subsequently in 2005, Taiwan and Indonesia. In 2005, OLDTOWN Group’s expanded vertically into the food services sector by opening a chain of cafe outlets based on the traditional Ipoh coffee shop setting and ambience under the â€Å"OLTOWN WHITE COFFEE† brand name. This is part of the Group’s strategy of capitalizing and reinforcing on the â€Å"OLDTOWN WHITE COFFEE† brand in the food services industry. In the same year, Kopitiam Asian Pacific commenced operations in the licensing, supply of food, beverages and other item, and provision of management services to â€Å"OLDTOWN WHITE COFFEE† cafe outlet. Since the opening of the first â€Å"OLDTOWN WHITE COFFEE† cafe outlet in Ipoh in 2005, the chain of cafe outlets have expanded to reach 137 cafe outlets in Malaysia and Singapore as at 31 October 2009. This included fully and partially owned, and franchised cafe outlets. In 2005 and 2006, OLDTOWN Group’s has established the subsidiaries namely as Old Town Kopitiam, Old Town Kopitam Butterworth, Old Town Kopitiam Kuala Lumpur, Old Town Kopitiam Cheras, Conneczone to focus on operating cafe outlets in different areas and states within Malaysia. To support the cafe outlet business operations, their established the following subsidiaries as central food processing centres between year 2005 and 2007:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Emperor’s Kitchen commenced operations in 2005;  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Esquire Chef commenced operations in 2007;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Dynasty Confectionery commenced operations in 2007. In 2005, Gongga Food’s business activities also expanded to cater to the procurement of food items for â€Å"OLDTOWN WHITE COFFEE† cafe outlets. In the same year, Gongga Food also obtained a HALAL certification from the Islamic Religious Department of Perak for the production of its roasted coffee pow der. Furthermore, OLDTOWN Group’s has obtained a HACCP certification from BM TRADE Certification Ltd for the processing and manufacturing of beverage roducts. In 2006, the company also expanded the product export to Japan and China markets. In the same year, the company incorporated Dynasty Kitchen as a distribution centre, which commenced operations in 2007. During this year, group’s company also incorporated Oldtown Berhad, which will focus on investment holding and provision of management services pursuant to its listing on the Main Market of Bursa Securities. Subsequently the OLDTOWN Group’s also started exporting to Thailand and Philippines. In view of group’s company plans to expand more cafe outlet business operation to Singapore, OLDTOWN company also incorporated Oldtown Singapore in 2007 to provide management services, supply of food and beverage items to cafe outlets in Singapore. OTK Singapore commenced operations in 2008 with the launch of the first â€Å"OLDTOWN WHITE COFFEE† cafe outlet in Singapore. In 2008, the company of Dynasty Confectionery and Esquire Chef obtained HALAL certifications from the Islamic Religious Department of Perak for the processing of various foods. On other food-processing subsidiary, Emperor’s Kitchen obtained HALAL certification from the IFRC ASIA. To further affirm, OLDTOWN Group’s adherence to international food safety standard and White Cafe achieved ISO 22000:2005 certification and ISO 9001:2000 from BM TRADA Certification in 2008 in addition to GMP certification by the Department of Public Health, Ministry of Health Malaysia in the same year. Within 2008, OLDTOWN Group’s has expanded the product lines to include 3-in-1 instant coffee mix with cane sugar. In 2009, Gongga Food obtained a HACCP certification from BM TRADA Certification Ltd for the production of roasted coffee powder. OldTown White Coffee now exports its instant beverage mixes to more than 10 countries worldwide and plans to expand its cafe outlet network in the region. The group has an extensive chain of cafes in Malaysia via 194 outlets as of end Nov 2011, and also operates a few outlets that are open 24/7 in certain areas. This tally includes fully and partially owned outlets, franchise outlets and licensed outlets. How to cite History of Oldtown, Papers

Themes of nightmare before christmas Essay Example For Students

Themes of nightmare before christmas Essay Twas a long time ago, longer now than it seems, in a place perhaps youve seen in your dreams. For the story youre about to be told began with the holiday worlds of old. Now youve probably wondered where holidays come from. If you havent Id say its time you begun, for the holidays are the result of much fuss and hard work for the worlds that create them for us. Well, you see now, quite simply, thats all that they do, making one unique holiday especially for you. But once a calamity ever so great occurred when two holidays met by mistake. We will write a custom essay on Themes of nightmare before christmas specifically for you for only $16.38 $13.9/page Order now Just in time for Halloween comes the re-release of The Nightmare Before Christmas, director Tim Burtons twisted take on those animated television specials that show up around the holiday season, such as Santa Claus is Coming to Town or Rudolph the Red Nose Reindeer. Originally released in 1993, The Nightmare Before Christmas is a marvel of animation that took stop-action director Henry Selick (who later did James and the Giant Peach) over three years of painstaking effort to complete. Even seven years later, after audiences have become long-accustomed to the advances in computer graphics, this animated classic is still a technical marvel, with its attention to detail and complexity in both movement and interaction. However, what I found most surprising about Tim Burtons masterpiece was how it eloquently illustrated a number of MBA concepts, such as leadership, change management, business model re-engineering, and core competency. In the world of The Nightmare Before Christmas, every major holiday has its own town, where its denizens spend the entire year preparing for their one day to shine. In Halloweentown, Jack Skellington (voiced by Chris Sarandon of Bordello of Blood, sung by composer Danny Elfman), the so-called Pumpkin King, has faithfully guided the citizens in organizing the festivities for their annual Halloween parade. However, after years of dedicated service, Jack finds himself bored with the old routine, and yearns for something completely different. Depressed, he wanders into the woods where he stumbles onto a doorway into Christmastown. Whats this? Theyre busy throwing snowballs instead of throwing heads. It is here that he finds himself inspired by the sights and sounds of Christmas, a magical place built around festivity instead of fear. Driven by his good intentions and ambition, Jack returns home to spread the word about his amazing discovery. He then devotes all the resources of Halloweentown into taking over the Christmas holiday, which includes making a number of improvements (which are quite hilarious when they are unleashed on the good girls and boys of the world) and usurping Sandy Claws in the annual sleigh ride. However, not everyone in Halloween town agrees with the new strategic direction. Sally (voiced by Catherine OHara, seen recently in Best in Show), a Frankenstein-like creation who also holds a torch for Jack, has a bad feeling about the plan and tries to warn him of the danger, but to no avail. Not surprisingly, despite his best intentions, Jacks plan ends up almost ruining Christmas. If you have seen enough Disney animated musicals or those claymation animated Christmas specials, you will probably be delighted by what The Nightmare Before Christmas has to offer. The overall framework is the same, with dozens of cute characters breaking out into song as the story unfolds. However, given that the story is based on ideas and characters from Tim Burton (whose dark and unconventional portfolio includes the likes of Edward Scissorhands, Batman, and Beetlejuice), you can certainly expect a macabre twist to the proceedings. Guillotines, severed heads, vampires, spiders, and all sorts of Halloween standards are present, though it never gets gory or frightening call it cartoon horror. .u460cccb4ccb876a05991d5a08d724d09 , .u460cccb4ccb876a05991d5a08d724d09 .postImageUrl , .u460cccb4ccb876a05991d5a08d724d09 .centered-text-area { min-height: 80px; position: relative; } .u460cccb4ccb876a05991d5a08d724d09 , .u460cccb4ccb876a05991d5a08d724d09:hover , .u460cccb4ccb876a05991d5a08d724d09:visited , .u460cccb4ccb876a05991d5a08d724d09:active { border:0!important; } .u460cccb4ccb876a05991d5a08d724d09 .clearfix:after { content: ""; display: table; clear: both; } .u460cccb4ccb876a05991d5a08d724d09 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u460cccb4ccb876a05991d5a08d724d09:active , .u460cccb4ccb876a05991d5a08d724d09:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u460cccb4ccb876a05991d5a08d724d09 .centered-text-area { width: 100%; position: relative ; } .u460cccb4ccb876a05991d5a08d724d09 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u460cccb4ccb876a05991d5a08d724d09 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u460cccb4ccb876a05991d5a08d724d09 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u460cccb4ccb876a05991d5a08d724d09:hover .ctaButton { background-color: #34495E!important; } .u460cccb4ccb876a05991d5a08d724d09 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u460cccb4ccb876a05991d5a08d724d09 .u460cccb4ccb876a05991d5a08d724d09-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u460cccb4ccb876a05991d5a08d724d09:after { content: ""; display: block; clear: both; } READ: Mulholland Drive: Camera and sound EssayThe animation itself is a technical marvel. The characters are incredibly expressive (apparently, the character of Jack had 150 interchangeable heads to get the entire range of emotion needed), and their graceful movements make it easy to forget that it was shot with traditional stop-action techniques. The attention to detail is also evident in the showcase scenes, where there are hundreds of individually animated elements on the screen, such as the opening Halloween parade and the over-the-top dance of the Oogey-Boogey Man (voiced by Ken Page of All Dogs Go to Heaven). Attacked by Christmas toys? Thats strange thats the second toy complaint weve had. However, what is most impressive about The Nightmare Before Christmas is the extensive subtext of business management concepts contained within the script. Throughout the years, Ive come across a number of films that can be used to demonstrate business management concepts in action. For example, Apollo 13 is an excellent illustration of teaming, while both The Horse Whisperer and Pleasantville expound a number of change management concepts. What makes The Nightmare Before Christmas so unique is how many concepts it touches on within its 76-minute running time. Jacks attempt to redefine Halloweentowns business model (i.e. take over the Christmas holiday) falters due to three key failings: lack of attention to change management, weak leadership, and a poor understanding of Halloweentowns core competency. After getting religion from his visit to Christmastown, Jack develops a vision for taking over the holiday and making improvements. Unfortunately, he does not effectively communicate this vision to the citizens of Halloweentown, since it requires a complete paradigm shift to fully comprehend it. The citizens of Halloweentown are used to fashioning products and services that are grotesque, scary, and fatal, and their entire corporate culture has been shaped around this core competency. Thus, Jack finds difficulty in explaining joy, cheer, and goodwill towards all men, since these are alien concepts. However, Jack finds success when he is able to explain it in terms they are used to, such as referring to the head of Christmastown as Sandy Claws. Unfortunately, the result is poor comprehension of what the new strategic direction is all about, and Jacks followers end up applying concepts of the old Halloween business model in order to implement Christmas. In addition, Jack does not properly establish forums for his followers to provide feedback or input on the new strategic direction, and as a result, Sallys concerns are never raised. Jack may certainly have garnered agreement, but he has not truly secured their buy-in. Furthermore, as plans get underway, Jack ends up delegating all activities to his followers without any sort of governance process in place, thereby losing sight of the day-to-day operations. It is not until too late (when Christmas is actually in production) that Jack realizes that the projects undertaken by his followers have strayed quite a bit from his original vision. It is then that Jack learns that simply announcing a new strategic direction is not enough. To be truly successful, he needs to instill a new culture in his organization, understand the core competency of his organization and how it must evolve to support the new business model, guide and educate his followers into the required new mode of thinking, establish two-way communication between management and staff throughout the entire change process, and establish procedures to ensure that all activities are aligned with the new strategic direction. Unfortunately, the business world is littered with stories like Jacks, such as the dime-a-dozen dot-com retailers that imploded last year in the fourth quarter (now theres a nightmare before Christmas!)Even if you dont buy into the MBA interpretation of the story, The Nightmare Before Christmas is still a remarkable animated film that is sure to delight and entertain children and adults alike. Built on the familiar foundation of the animated musical, The Nightmare Before Christmas takes the art form in a new and unexpected direction, creating a magical bounty for the eyes, the heart, and the intellect. .uf957c0b160df7fef8055a28278d95cfe , .uf957c0b160df7fef8055a28278d95cfe .postImageUrl , .uf957c0b160df7fef8055a28278d95cfe .centered-text-area { min-height: 80px; position: relative; } .uf957c0b160df7fef8055a28278d95cfe , .uf957c0b160df7fef8055a28278d95cfe:hover , .uf957c0b160df7fef8055a28278d95cfe:visited , .uf957c0b160df7fef8055a28278d95cfe:active { border:0!important; } .uf957c0b160df7fef8055a28278d95cfe .clearfix:after { content: ""; display: table; clear: both; } .uf957c0b160df7fef8055a28278d95cfe { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf957c0b160df7fef8055a28278d95cfe:active , .uf957c0b160df7fef8055a28278d95cfe:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf957c0b160df7fef8055a28278d95cfe .centered-text-area { width: 100%; position: relative ; } .uf957c0b160df7fef8055a28278d95cfe .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf957c0b160df7fef8055a28278d95cfe .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf957c0b160df7fef8055a28278d95cfe .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf957c0b160df7fef8055a28278d95cfe:hover .ctaButton { background-color: #34495E!important; } .uf957c0b160df7fef8055a28278d95cfe .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf957c0b160df7fef8055a28278d95cfe .uf957c0b160df7fef8055a28278d95cfe-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf957c0b160df7fef8055a28278d95cfe:after { content: ""; display: block; clear: both; } READ: Sony Corporation: Globalization Meets Localization Sample EssayBibliography: